This common sense book walks the walk and talks the talk. As it promotes clear, instructional, active voice writing on the Web, coupled with clean, logical page layout and navigation, the book itself admirably follows its own advice. Author Ginny Redish provides plenty of good examples and before and after case studies to illustrate and drive home her points.

Ironically, Redish offers instances where “letting go of the words” actually means employing a few more words to make particular subject matter abundantly clear. She illustrates repeatedly how complementary choices in page layout, colour, typefaces and more also contribute to the overall effect, and allow people to locate and absorb key information. “Letting go of the words” often means simply letting go of your own perspective and knowledge of a subject when you put it online, and trying to adopt the perspectives of your potential Web audience, which is often very different.